Devi Ariyani has educational background in multi disciplines : University of Indonesia (Sociology), New York University, US (Marketing) and Capilano University, Vancouver, CA (International Management).

Devi started her career at Tempo Group, a local FMCG, Cosmetic and Pharmaceutical manufacturer. She then worked for 2 prominent ad agencies (Bates and Lowe) with last position as Director of Strategic Planning. She then moved to Levi Strauss Indonesia as Head of Brand & Marketing where she was in charge of brand, product development, as well as retail management. She further continued her career with a Swiss pharmaceutical and medical device distribution service company DKSH Tunggal (later known as Parazelsus Indonesia) as Business Unit Head of Sales & Marketing.

Devi spearheads consulting services at DASH. She currently serves as brand and marketing consultant for a number of companies. She is also a regular speaker and a trainer for branding, retail and communication seminars